The Celtics are putting game-night beer in a sneaker cup
TD Garden’s new home-opener menu includes a Celtics souvenir shaped like a high-top shoe.
Vancouver Television · October 22, 2026
Boston has found a new way to put a little sole into game night. TD Garden is introducing Souvenir Sneaker Beer as part of the menu promoted for the Celtics home opener on Friday, October 23.
The arena’s October 21 Instagram post, shared with Sportservice, shows a transparent high-top-style cup with green laces, a white sole and Celtics branding. This is a drinks souvenir, not a wearable sneaker.
In an official comment, TD Garden lists the souvenir beer at all concession bars on Levels 4 and 7, plus the Level 8 bar. The announcement concerns TD Garden in Boston; it does not establish Canadian availability or online sales.
Pricing, cup capacity and availability beyond the home opener were not confirmed in the official material reviewed. Fans should check with the venue for current availability.
TD Garden, Boston: promoted for the October 23 home opener at concession bars on Levels 4 and 7 and the Level 8 bar. Price, stock and availability beyond the opener unconfirmed. No Canadian or online availability announced.