Hello Kitty is getting a LEGO world in 2027
A new partnership puts Sanrio characters on the building-brick calendar. Here’s what is confirmed so far.
Vancouver Television · October 14, 2026Originally announced October 6, 2026
Hello Kitty and Friends are heading into LEGO form. LEGO and Sanrio announced a multi-year partnership on October 6, with the first products planned for 2027.
For collectors, the announcement is an early heads-up rather than a shopping list: the release does not identify individual sets, Canadian prices or exact launch dates. Those details will determine what fans can actually buy and when.
LEGO’s official Sanrio page is the place to follow future reveals. Treat images circulating with specific sets or prices as unconfirmed unless the companies have announced them.
Products planned for 2027; Canadian pricing and release dates not announced.