The Laughing Cow is getting a comedy show to win her smile back
The cheese brand is inviting viewers to an online improv show on October 22 at 5 pm Pacific.
Vancouver Television · October 22, 2026
A cheese mascot having a bad day is an unlikely premise for a comedy show. The Laughing Cow is running with it: its official campaign site invites viewers to an improv performance intended to get the famously cheerful cow laughing again.
The show is promoted for Thursday, October 22 at 8 pm Eastern, which is 5 pm in Vancouver. The official campaign page is the advertised place to tune in. Its promotional artwork names The Second City and Funny or Die.
The brand’s temporary unsmiling packaging is part of an existing campaign about the little disagreements people take too seriously. The upcoming show is the timely development; this is not a newly announced cheese recipe or a new Vancouver venue.
The page does not state a running time, replay window or geographic viewing restrictions. Those details remain unconfirmed. Use the official campaign site for the stream and any viewing updates.
Online show October 22, 2026 at 8 pm Eastern / 5 pm Pacific. Official campaign site is the tune-in destination. Runtime, replay and geographic restrictions unconfirmed.