Canucks roll out “Van as one” as new slogan outside Rogers Arena, replacing “All together, all in”

The Story

A new Vancouver Canucks slogan, “Van as one,” has appeared outside Rogers Arena, where banners and posters have begun to feature the phrase prominently.

The slogan was spotted on the exterior of the team’s home arena by Grady Sas, with images showing “Van as one” alongside other newly displayed banners.

In the material available, the Canucks have not yet posted the slogan on their website or social media channels, indicating it has been used first in physical arena branding rather than through official online rollout.

The “Van as one” messaging appears to replace the team’s previous rallying line, “All together, all in,” which was first rolled out in October 2024.

According to the same information, “All together, all in” debuted shortly before public reporting of a dispute involving Elias Pettersson and J.T. Miller, and the phrase remained through last season as Vancouver’s internal issues drew increasing attention.

The new slogan also follows a period in which the “All together” and “all in” themes did not appear to align with the team’s outcomes and circumstances, including a transition that culminated in Quinn Hughes being traded.

The shift comes as the organization’s leadership has emphasized rebuilding the club’s culture and addressing its reputation with fans. The material points to co-presidents Henrik and Daniel Sedin and general manager Ryan Johnson as the leadership group tasked with that broader goal.

For the 2026-27 season, “Van as one” is presented as a simpler, team-wide call to unity rather than a message tied to specific on-ice outcomes. The material contrasts that approach with slogans that carried heavier expectations.

It also notes that the Canucks had used “unfinished business” in 2022-23, a line that ultimately drew backlash, while the team later moved to a different tone with “Come on, let’s go” in 2023-24.

Beyond Vancouver, “Van as one” is described as sharing similar themes with slogans used elsewhere, including “We are all Canucks” during the Sedins’ era and “12 as one,” which has been used by the Seattle Seahawks.

For Vancouver fans, the practical significance of the new branding is primarily about messaging: the organization is attempting to reset the tone around unity and rebuilding, even as expectations on the ice are described as low for the coming season. The material suggests that at least some supporters have been looking for that cultural reset and that early leadership actions have been read more positively than in recent years.