The PWHL says it will make a major announcement Thursday in Toronto about airing PWHL games on CBC’s Hockey Night in Canada.
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The Professional Women’s Hockey League says it will hold a press conference Thursday morning at the Hockey Hall of Fame in Toronto to announce a major development involving media coverage of PWHL games. The league did not publish details of the announcement in advance, but it said reporters will be briefed at the venue during the event.
CBC has previously stated that the Hockey Night in Canada brand will remain with the public broadcaster. A CBC spokesperson said in June that while NHL games would no longer be part of the programming going forward, the iconic brand would continue and CBC would “update on those plans when we have more details.”
Ahead of Thursday’s event, a PWHL reporter reported that the announcement would confirm PWHL games would air on Hockey Night in Canada on CBC. The PWHL is set to deliver that “major announcement” at the Hockey Hall of Fame, with the league signalling that the decision would provide a primetime weekly platform for the league’s regular-season games.
For Canadian fans, the development is particularly relevant because the PWHL includes five teams based in Canada: Toronto, Montreal, Ottawa, Vancouver and Hamilton. With the PWHL’s season expected to begin in December, the league’s arrival on the Hockey Night in Canada platform would create another high-profile window for women’s hockey during the Canadian fall and winter viewing calendar.
The Hockey Night in Canada schedule is also expected to change in the coming year because NHL games have been moving away from the CBC’s Saturday lineup. The league’s Thursday announcement is the latest step in reshaping the national brand’s weekly role, shifting it toward women’s professional hockey as the PWHL continues to expand its footprint in Canadian markets.
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