Kraft Dinner is releasing a limited-time KD x Solly’s Cream Soda beginning Sept. 23 on Amazon and in participating retailers in early October.
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Kraft Dinner is extending its brand beyond packaged meals with a new collaboration with Solly’s Craft Soda: KD x Solly’s Cream Soda.
The beverage is described as a sweet and savoury carbonated drink intended to pair classic cream soda with a hint of KD’s familiar cheesy flavour. Kraft Heinz marketing and strategy head Daniel Lundberg said the partnership was designed to let fans experience their “KD obsession” in a new format.
Solly’s Craft Soda founder Adin Wener said the company approached the collaboration as a product challenge, aiming for something “wonderfully strange” while still tasting authentic to Solly’s and delivering a similar kind of appeal to its core products.
Availability for the new soda is slated to begin Sept. 23, with the product listed on Amazon. It will also roll out at participating retailers, including Walmart, in early October, and the release is described as limited-time.
With the launch, Kraft Dinner continues a series of food-and-flavour tie-ins that include earlier KD-themed products, now bringing the recognizable taste to the soda aisle for the fall season’s limited window.
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