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Vancouver’s first FreshCo to open Nov. 12 at Broadway site with free two-hour rooftop parking

Vancouver’s first FreshCo to open Nov. 12 at Broadway site with free two-hour rooftop parking

FreshCo opens to the public on Thursday, Nov. 12 at 1154-1174 W. Broadway at Alder Street with free two-hour parking for shoppers.

The Story

FreshCo’s first Vancouver location is scheduled to open to the public on Thursday, Nov. 12, at 1154-1174 W. Broadway at Alder Street.

The store will open at 8 a.m., and it is set inside a 29,000-square-foot space at the former Toys “R” Us location, which shuttered in June 2025.

According to a company spokesperson, the store is operated by Krystal MacDonald, who described community excitement about the opening. “People are very excited. They stop me on the street every single time I go out there,” MacDonald said. “I get a 15-minute conversation about their life and how happy they are that we're here.”

As a discount banner, MacDonald said FreshCo’s focus is on value and affordability, with the store’s layout including fresh produce, a meat department, dry goods and freezers.

The store does not have a bakery, but it offers baked items, and it also features a range of international food options across snack, frozen and dry goods sections, including items from South Asia, the Caribbean and Europe.

After the Nov. 12 opening, FreshCo will be open from 7 a.m. to 10 p.m. seven days a week, except Christmas Day. The company says the store’s rooftop parking lot will be open to customers with free parking for two hours while shopping at the grocery store.

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