Seahawks name Eight Sleep Official Sleep Technology & Recovery Partner for multi-year deal

The Story

The Seattle Seahawks announced on November 6, 2026, a multi-year partnership with Eight Sleep, naming the sleep technology company as the Official Sleep Technology & Recovery Partner of the team.

Under the agreement, Seahawks players will integrate the Eight Sleep Pod into their recovery routines, and the team and Eight Sleep will also launch new fan programming built around sleep as a competitive advantage.

“The best athletes in the world treat sleep as part of their training,” said Matteo Franceschetti, Co-founder & CEO at Eight Sleep. “The Seahawks have made sleep a priority for their players, and we're proud to support a championship caliber team with the most powerful sleep technology in the market that learns each athlete and adapts every night. We also want to show fans that the same technology helping the pros perform at their peak can help them sleep better too at home.”

The announcement said the Eight Sleep Pod fits over any mattress, cools or heats each side of the bed, and tracks heart rate, heart rate variability and breathing without a wearable.

It also said the Pod uses artificial intelligence to learn each person’s patterns and adjust temperature automatically through the night in response to sleep stages and routine factors such as daily training load.

According to the company’s internal studies cited in the release, the Pod delivered up to 34% more deep sleep and a 13% average increase in heart rate variability, described as a marker of recovery.

Sam Ramsden, Vice President of Health & Player Performance for the Seahawks, said Eight Sleep will provide personalized, data-driven tools for players to optimize sleep and build readiness.

The release states the Eight Sleep Pod is backed by more than 50 clinical studies and over one billion hours of sleep data, and has been used in more than one million nights of sleep for professional athletes and other groups.

As part of the partnership, the Seahawks and Eight Sleep will launch “One More Sleep Until Seahawks Gameday,” and Eight Sleep will present “Recovery Week” during the Seahawks’ bye week with digital content and education on the role of rest in performance.