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Kelowna City Council candidate Brady Rogers campaigns with unconventional signs and messaging

Kelowna City Council candidate Brady Rogers campaigns with unconventional signs and messaging

Brady Rogers, running for Kelowna City Council, says he does not enjoy politics, while his platform focuses on transit and taxing land more and buildings less.

The Story

Brady Rogers is running for Kelowna City Council with a campaign built around unconventional messaging, including signs that use self-deprecating lines such as “How hard could it be?” and “Fine. I’ll do it.”

Rogers has also drawn attention online over sign-related misspellings shared before they were printed, including examples using “coucil” and “counsil.” In a message he shared, Rogers called it “a travesty,” adding that his “sign guy is on the ball” and that he believed fixes were made before printing.

In addition to the humor, Rogers presents himself as an “inventor,” “resonator,” and a “recovering over-thinker.” He has also used a sign promise saying, “Don’t worry. I’ll fix everything,” with the disclaimer “terms and conditions apply.”

Rogers’ background includes graduating from UBC Okanagan and working for four years as a robotic automation engineer. He says he later left the robotics industry because he wanted his work to do more than help large companies save money.

According to Rogers’ campaign page, his priorities include small businesses, homelessness, and ensuring people have the opportunity to live “the way they want.” He also says he wants to understand how the city works and who it is serving, adding that he believes “the answer is all of us.”

Rogers lists transit as a key focus, saying on his website that the goal “shouldn’t be to technically have transit,” but to make owning a car optional for more people.

He also says he wants the City of Kelowna to tax land more and buildings less, arguing that B.C. municipalities previously had access to land-value taxation but that “provincial law doesn’t give Kelowna that choice.”

Rogers’ campaign is occurring as municipal election voting day approaches on Oct. 17, with provincial election voting day set for Oct. 24.

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