MUJI’s Cotton My Bag XL, priced at about $9.90, is an oversized canvas tote with dimensions that outmatch lululemon’s viral Big-Ass Bag.
The Story
lululemon’s viral “Big-Ass Bag” has a reputation for being comically large, but Japanese retailer MUJI is offering an even bigger canvas tote at a fraction of the price, according to product details provided by the brand.
The MUJI tote, the “Cotton My Bag XL,” is listed at $9.90, making it about $258 less than lululemon’s Big-Ass Bag, which is priced at $268 in the comparison. The MUJI bag measures 90 centimetres wide, 16 centimetres deep and 67 centimetres high, which the retailer describes as “intentionally designed for spacious utility.” By comparison, the lululemon bag is described as 56 centimetres wide, 32 centimetres deep and 83 centimetres tall.
MUJI positions the Cotton My Bag XL for carrying bulky items. The brand says it is designed as a “solution for transporting bulky bedding, winter duvets, large paintings, or sports gear.” It also suggests the tote can help with moving house or organizing out-of-season wardrobes, leaning into the bag’s size rather than everyday storage.
The Cotton My Bag XL is made from 100 per cent cotton canvas. The bag does not include pockets, zippers or compartments, meaning items are meant to be placed directly inside. That lack of internal organization is an important practical difference versus structured bags, particularly when carrying loose or frequently handled items.
The tote’s dimensions also affect how it sits during use. In the provided comparison, the bag is characterized as starting to sag down toward the ground after being filled and carried, which would likely matter for shoppers planning to transport it through busy sidewalks or for longer distances.
While the MUJI bag is marketed for utility, the overall appeal in the comparison is novelty: the Cotton My Bag XL is positioned as a “comically enormous” alternative that can be used for oversized loads without the high cost associated with more expensive fashion totes. For some shoppers, MUJI’s approach may also be attractive because the lower price makes it easier to experiment with a niche, extra-large tote style.
For buyers weighing the two options, the most significant factors are the size and the intended use. The Big-Ass Bag is presented as larger in height, while the MUJI Cotton My Bag XL is substantially wider and specifically framed for bulky bedding, winter duvets and large, awkward items that can’t fit in smaller carry options.
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